Sweden’s Forsman & Bodenfors has joined forces with Academy Award-winning director Joachim Back to salute the IKEA furnishings and fixtures we all take for granted. In the homage, Back’s visuals transform the prosaic into the epic.
In addition to the tribute film, a number of carefully selected products will, for the first time ever, have the opportunity to speak their minds. A Twitter account has been set up for these unsung heroes to tweet about their everyday struggles and thoughts. Follow along at @EverydayHero365.